When at the PUR Company I spent my time following and executing brand guidelines. Maintaining consistency across the brand throughout, packaging, email, POS displays, social media, E-commerce and more.
Creative Designer
Packaging, POS Displays, Email, Trade Show Booths, Print Collateral, Social Media
CEO, Creative Director, Social Media Manager, E-commerce Director
Oct 2017- Jul 2019
The PUR Company faced rapid growth, requiring scalable design solutions while maintaining brand consistency. Targeting health-conscious individuals seeking sugar-free and aspartame-free alternatives, PUR needed cohesive visuals to strengthen its market presence.
With the customer profile in mind, I developed the Cedar Canoe Books brand using rich greens to evoke a connection to nature, a wavy motif inspired by the heart of the community—Lake Muskoka—and clean, simple fonts to maintain a modern aesthetic that appeals to upscale customers.
