While at Lillio I acted as Senior Manager, Creative Services leading the successful rebrand of HiMama - The building blocks for high-quality childcare.
Senior Manager of Creative Services, Creative Director, Designer
Brand Guide, Web Design, Email, Paid Media, Social, Swag
Logo Designer, Web Developer, Film Production Studio, Lillio Marketing Team
Aug 2023 - Nov 2024
From 2019 to 2022, HiMama transitioned from a technology company focused on helping childcare centers connect with parents and manage daily operations to a full-fledged education company. Now dedicated to providing quality curriculum, professional development for educators, and a more robust operational solution, HiMama has become much more than just a tool to say "Hi" to Mama and Papa.
To change customer perception of the brand, in October 2023, we rebranded HiMama as Lillio. Drawing inspiration from our company mission and values, the name was an amalgamation of "Lil," representing the little ones we serve, and "io," referencing input-output as a nod to our roots. Along with updated, more professional visuals, Lillio (formerly HiMama) was now better aligned with the mid-sized businesses we aimed to connect with. We were no longer just a parent communication tool but a comprehensive suite of building blocks to help business operators run their childcares.
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