Between 2019 and 2023, I served as HiMama’s Marketing Designer and Manager of Design and Development, overseeing all aspects of visual brand building.
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Marketing Designer, Manager Marketing Design and Development
Brand Guide, Web Design, Email, Paid Media, Social, Swag, Event Displays
HiMama Marketing Team
Jul 2019 - Dec 2023
When I joined HiMama in 2019, the challenge was to enhance and establish consistency across brand visuals by crafting a creative style that resonated with childcare center owners and operators. HiMama aimed to appeal to more mid-market customers to increase deal sizes and annual recurring revenue.
To appeal to larger customers, I collaborated with the HiMama marketing team to establish a new visual identity and brand guidelines. The focus was on blending playfulness with professionalism to create a look and feel that resonated with our audience. After finalizing the brand guidelines in 2019, I spent the next four years building out the brand and enhancing customer sentiment.
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