I worked as a freelance brand designer on Cedar Canoe Books, working with the founder leading up to the launch of their first store front in Muskoka Ontario.
Brand Designer
Logo, Brand Guide, Marketing Material, Swag
Cedar Canoe Books Owner/Operator
Sept 2022 - Oct 2022
In 2022, the founder of Cedar Canoe Books, an independent bookstore, approached me for support in crafting a brand image that aligned with the upscale Muskoka, Ontario market. He wanted a clean, modern brand that would resonate with nature-loving, cottage-minded customers and a foundation for growth through key marketing materials and templates.
With the customer profile in mind, I developed the Cedar Canoe Books brand using rich greens to evoke a connection to nature, a wavy motif inspired by the heart of the community—Lake Muskoka—and clean, simple fonts to maintain a modern aesthetic that appeals to upscale customers.
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