I acted as Founder, Product Designer, and Marketer at Bowtie Team Building Solutions, a play-based workshop to help teammates understand each others personality profiles.
Founder, Brand Design, Product Design, Marketing
Brand Building, Workshop Facilitator, Marketing Collatoral
None
Sept 2015- Jul 2017
Many businesses struggle to uncover authentic personality traits within their teams, often relying on traditional methods that fail to create genuine connections. Startups, in particular, needed innovative approaches to foster openness and collaboration. However, introducing play into professional settings posed a challenge, as many clients hesitated to embrace such unconventional methods in a work environment.
Bowtie Team Building Solutions to bring a fresh approach to team building, combining playfulness with professionalism. Inspired by Plato’s idea that “You can learn more about a person in an hour of play than in a lifetime of conversation,” I created a visual identity that felt approachable yet trustworthy. The branding really clicked with startups, helping us attract clients and build trust. Through fun, hands-on workshops, we used play to help teams open up, uncover true personality traits, and work better together, all while staying true to what the brand stood for.
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